Will AI replace UX designers? Short answer: Not anytime soon.
Long answer: AI is a powerful tool in digital product design. It can be used to shorten and simplify UX design processes like user research and data analysis. But it has a long way to go before it can replicate the empathy and creativity needed for UX design.
Or, if that isn’t a sufficient answer, why don’t we ask the AI? (If we wake up in the Terminator universe tomorrow, it’s not our fault 😜)
So, if you’ve been lying awake at night wondering “Will AI replace UX designers and put me out of a job?” You can breathe a sigh of relief for now.
But while we’re on the topic, let’s take a closer look at what AI is, address some concerns from creative communities, and examine how designers can use AI to ideate, iterate, and automate processes.
AI (short for artificial intelligence) is a machine or software that simulates human intelligence by identifying patterns in data. It analyzes and mimics our behavior to answer questions and assist with problem-solving.
Some systems of AI you may already be familiar with include natural language processing, voice recognition, and face recognition. If you’re a smartphone user, AI is probably deeply rooted in your daily routine.
But will AI replace UX designers? Let's examine what AI does to determine if it has the same capabilities as a living, breathing designer.
As humans, we can intake, understand, infer, and apply information. Artificial intelligence replicates organic intelligence through designated pathways designed programmatically.
AI generates results when the input of one function is determined by the output of a previous function. That output is an input of another function, and so on until a decision is made.
For example, humans can recognize the color blue by intaking light waves through objects around us (like the sky or a pair of denim jeans). Someone teaches us that this color is called “Blue”. Now, we understand what blue is and can identify things that are not the same color (for instance, a lemon is a different color than the sky).
When we see the color blue enough, we can infer that different shades are closely related to the color blue and apply that information every day.
AI works similarly. We tell the machine what the color blue looks like by showing it a bunch of colorful pictures so it can process that information through a weighted value. An AI machine built to identify the color blue has HD cameras for eyes and was already trained to know what the color blue is via its neural network.
The AI takes pictures of things in its way and decides whether or not the numerical color value is close enough to what it’s learned to be blue. If it’s shown a picture of a lemon, it’ll pass by it because its “blue value” isn’t high enough.
With the way AI has evolved in the past few years, accessibility and integration of this technology have reached their apex. Processing power is relatively cheap and companies have utilized it at relatively basic levels to solve problems and automate processes.
However, the systems aren’t “perfect” quite yet. The advancement of AI has been bogged down by quality control issues, privacy concerns, and especially improper utilization.
Of course, you can’t have technological advances without some ethical discourse. And it’s easy to see why! Remember how Netflix pretty much ran Blockbuster out of business? Or how about the bookstores replaced by Amazon? How many people were out of a job because of them?
For every Facebook friend that posts their AI art selfies from Lensa, you’ll see another post from an artist worried about their work being stolen and losing out on profits. So, what ethical concerns come from AI? And will AI make careers in creative fields (like UX design) obsolete?
According to The Proceedings of the National Academy of Sciences, “There are ~86 billion neurons in our brain. That's nearly impossible to replicate given our current processing power. It's difficult to put a ceiling on AI because it could eventually be better at thinking than us…or it could collapse because we can't make it any better. After all, our brains just aren't good enough.”
As we said earlier, AI saves UX/UI designers a lot of time and resources when gathering data, generating ideas, and improving features. However, machines and algorithms lack two core characteristics that make the foundation of UX designs: creativity and empathy.
AI algorithms can identify patterns in user behavior. But it can’t tell you how the user feels while navigating the digital product design.
User-friendly products will always need that “human” touch, either through behavioral design, personalization, or branding strategy. UX design requires a high level of intuition, relatability, and empathy for your user. A machine will likely never understand the complexities of the human mind (and if they did, we really WOULD be in the Terminator universe).
As far as graphic and UI design goes, the creative capabilities of AI are limited. It can mimic an art style, but it can’t create art on its own. That’s why AI art software like MidJourney or Lensa needs a prompt or a specific art style to analyze the patterns and produce results.
The same goes for UX writers. AI can capture a company’s personality and vocabulary, but it won’t understand the nuances of their communication style. You can use it to fill in some blanks (especially when writer's block hits), but it’s up to you to retrofit the suggestions to suit the brand voice and tone.
AI isn’t inherently unethical. The systems don’t create themselves, so whether they’re used for good or bad depends on the person behind the machine. AI developers need ethical frameworks to ensure safe and legal usage.
AI algorithms are usually refined and thoroughly tested, but they’re rarely foolproof. Self-driving cars are often marketed as “zero accident autopilot” modes. However, it’s difficult to validate this claim due to the sheer scale of possibilities.
The system’s algorithm can weigh potential outcomes and stop the car if someone hits the brakes in front of you. But it’s not as prepared when a kid chases a ball into the street.
Long story short, nothing is perfect (even computers). If the system is 99.999% perfect, there’s always the .001% of someone getting seriously hurt in an accident.
AI’s primary strength is the collection of data, and some data used to train AI models could have hidden biases.
However, this data isn’t always set in stone. AI and ML (machine learning) systems can always be modified with more data it gathers, tipping the scales in a more balanced direction.
The collection of personal data has been a major topic of conversation for users since Facebook’s data mining scandal in 2018. The use of AI in everyday technologies has only amplified the concern. Since users are more likely to interact with personalized content, how can companies use AI to curate content without violating their user's privacy?
The trick is to remain transparent about data collection and how it’s being used to improve their experience. Take every opportunity to educate the user about the processes and benefits to build a sense of trust when interacting with AI.
Fake news this, fake news that. At this point, you’ve probably heard the term “fake news” more than your own name. However, AI and ML can easily replicate templates of trustworthy publications and generate factually inaccurate text, spreading misinformation across the web like wildfire.
AI can be a tool of good or evil. It’s best to create a set of guidelines and best practices for your organization and monitor usage frequently to make sure you’re adhering to the rules.
We’ve probably made AI sound like another cold, unfeeling technology that assists in UX processes. But there’s much more to AI than meets the eye!
AI can give UX designs more value beyond user-friendliness. From basic problem-solving to automation and personalization, we can simplify complex tasks, test designs, and generate solutions that fit any business.
You’ve heard about the burden of choice before. Why not relieve some of that burden by letting an AI narrow down the user’s options?
AI models learn from the behavior of other users in the digital product's target demographic. A product they bought or a solution they took would likely benefit you as you navigate a product.
AI is a powerful business tool that can influence customer behavior or help companies predict trends with augmented analytics. Use AI to anticipate, weigh your options, and feel more confident in your decision-making.
Some user queries require the help of another person to solve a problem. But for more general FAQs, a chatbot saves time and energy for the user and customer service representatives.
Through ML, chatbots gather common questions asked by users so you can understand the problems they encounter while using the product. This helps you provide better, faster assistance while making the user feel like you understand them and their needs.
Human-machine interactions are becoming more life-like through the power of AI with products like Siri and Alexa. With Voice AI and speech recognition, digital assistance is more personal (and convenient) than ever!
72% of users and customers will only engage with personalized digital experiences. If you’re not working some form of personalization into your interface, you’re missing a golden opportunity to engage ¾ of your user base.
Products like Spotify, Duolingo, Amazon, and Netflix are synonymous with customized experiences. Spotify, in particular, pushes the envelope in tailoring their experience through features like Wrapped and The Only You Campaign.
Personalization is an effective UX strategy that makes it easier for your users to find what they’re looking for. And with all the AI systems available, it’s much easier to customize your interface to your user's behavior.
AI and ML models organize and process data much faster than humans can. This makes it a super useful tool for businesses managing multiple tasks and workflows. You can automate anything from basic processes to complicated data integrations.
Industries from retail to IT have adopted these AI models to handle repetitive tasks and reduce human error, freeing up more time for employees to focus on more important projects.
AI automation is a no-brainer because of its speed and efficiency. You probably already use some form of AI for email marketing, customer relationship management, and business operations. Expect this to become more prevalent as AI grows in popularity.
No. It will be a long time before AI models have the creative and empathetic abilities needed for UX design.
But, to quote the bot, “The future of UX design is likely to be greatly influenced by AI and other emerging technologies. It will be important for UX designers to stay informed about these developments and to consider the potential implications for their work.”
AI is a major asset in improving user experiences for a variety of digital products. And there’s no shortage of innovative features you can incorporate into your product with a simple algorithm.
Just remember that a user-friendly design needs a strong set of ethics and guiding principles to ensure your users can accomplish their goals safely and honestly. Since AI doesn’t have values on its own, it requires some experienced and principled UX designers and developers to make sure it’s used for the right reasons.
Speaking of experienced and principled UX designers…CreateApe knows how to build game-changing websites and apps that use AI to its full potential.
If you have an idea for an AI-driven product that will revolutionize your industry, we can’t wait to hear all about it. Start a project with us today!
Contributor: Ryker Frohock, Software Development Professional
Awards come in all shapes and sizes (much like apes)! But when one of our digital product designs wins a prestigious award in one of the largest industries we serve, it’s hard not to brag.
Speaking of…our Incident Management System design for Performance Health Partners just ranked #1 by Best In Klas for Healthcare Safety, Risk & Compliance Management Software! Pop some champagne, peel a banana, and soak up this victory with us.
According to PHP’s blog, “Best in KLAS is a designation given to healthcare technology and services companies that have been ranked highest by healthcare providers in the annual KLAS Research report. The KLAS Research report is a widely recognized and respected industry benchmark for healthcare technology and services, and is based on feedback from thousands of healthcare providers.”
To win this award, their software needed rave reviews from users (healthcare providers) and other stakeholders in the healthcare industry. So it’s safe to say that the CreateApe-designed Incident Management System is a big hit with hospitals around the country!
Creating an easy-to-use incident reporting tool was no small task for our team. After all, management doesn’t end after a report is made. To resolve issues quickly and promote safety, they needed detailed (yet expeditious) forms and follow-up tools to make informed decisions. A simple, streamlined design alone wasn’t going to cut it.
We worked in tandem with PHP’s creative team to conceptualize a valuable digital product that ticks all the boxes. Also, as a product for healthcare providers, we had to work around extra hurdles surrounding complex app permissions and HIPAA/ADA compliance.
But after a few brainstorming sessions, evaluations, and a refreshed UI, we finally had it — A KLAS research-approved Incident Management System. Just LOOK at those performance metrics!!!
But, as always, we’re not successful unless the client is successful. We’re super grateful for PHP’s collaboration and feedback throughout this project. Congrats PHP, We wish you lots of continued growth with your Incident Management System!
You want to win awards, right? Of course, you do! Our design team knows a thing or two about raking in industry accolades. Start your award-winning digital product project with us today!
Let’s face it…You NEED a UI/UX Design Strategy to create a digital product in this day and age. You don’t want to invest time and money on a project that didn’t have a chance.
A UI/UX design strategy is an essential bridge between your business and the end-user. Without validation from the right people, you’ll find your business caught in a loop of misguided designs, frustrated users, and disappointing results.
Our UX design strategy blog discusses the value of UX for both the business and the user. We also point out the components that make a strategy successful. But, if you’re still not sure where to start, aren’t confident in your research skills, or just too busy, we’ve got you covered.
CreateApe’s Jungle Guide is all the power of UX in a single document. Whether you’re a startup bringing a new digital product to market or an established company needing a redesign, we’ll give you all the tools and insights you need to make your project a success!
We hope this isn’t news to anyone, but there’s a lot of risk in running a business—especially in the digital space where there’s a lot of competition.
An effective digital product has three things behind it: research, feasibility testing, and business strategy. Without these things, your investment is one big guessing game. You need a solid base of qualitative and quantitative metrics to create solutions that actually work.
Getting the big picture of what you’re up against will help you shape your business strategy, but how exactly do you find that out?
When you get a Jungle Guide from CreateApe, you get a team of design industry vets that’ll know what to do. We’ll know what to research, what questions to ask your users, and how to take those metrics and build a viable digital product.
The Jungle Guide is here to protect you and your business from the pitfalls of poor planning. We’re also here to help you come up with ideas and prepare you for any curveballs we may encounter along the way.
Well…yes and no. We need to get the full picture of you, your brand, and your market. We look at the same things in every Jungle Guide, but on a different scale depending on the project. Every project is different, so we adjust our hours to accommodate project size.
UI/UX design strategy might seem like a big investment of time and money, but creating an excellent experience right out the gate is more than worth it. The word about digital products gets around quickly, and a strong first impression will give you a better starting point for new services and features down the line.
You may also think that your business doesn’t need the Jungle Guide because you haven’t heard any negative feedback from your users. But in this case, what our clients don’t know could potentially hurt their business.
In fact, only 1 out of 26 customers complain about bad UX according to this blog from uxcam.com. 91% of unsatisfied users will just leave instead of leaving negative feedback.
The same blog also shows that 13% of users will tell 15 or more people about a bad experience, versus the 72% of users that will tell 6 or more people about a good experience. The user may be more reluctant to give negative feedback to the business, but they’ll be less shy talking to their friends and family about it.
We’re here to help you impress that 72% instead of unknowingly driving away the 13%. Our client’s success is our success, and our goal is to establish positive, long-term relationships. The best way we can do that is by fostering a strong client-user relationship.
You have two options after we give you your Jungle Guide. You can have us take care of the rest of the project, or you can take it to your internal design team and use it to guide them throughout the project!
We have a team of 40+ designers, developers, and project managers that can turn our UX design strategy into a fully-functional product. We also have visual designers and content creators who will make the product look and sound as good as the user experience.
But if you’d rather have your internal design team, we’re happy to provide our UX insight so they can work their magic. You can call on CreateApe any time your business needs an all-in-one resource for user experience.
Your market is a jungle, with tons of twists, turns, and hazards along the way. But with CreateApe’s Jungle Guide, you don’t have to go it alone!
Our combination of research and UI/UX design strategy will show you everything you need to know about the end-user and how to create solutions to keep them coming back for more. Bring us your idea and we’ll show you how to be the king of your jungle.
Need a Jungle Guide? Begin your expedition here!
Want to see our apes in action? Download a sample Jungle Guide below.
We know we got you with that tagline. As we celebrate St. Patricks day you might all be going out to explore the luck of the Irish, but this is how we get lucky in the jungle. This St. Patricks day, we want to say a big thank you to our clients over the years who have expressed how lucky they feel to have found us in this massive corporate jungle!
We all have different expectations of what’s at the end of the rainbow. For us, our pot of gold is hearing impactful and positive feedback from our clients. This year, we’ve been feeling the luck with Clutch.co. In 2019 alone, CreateApe has been featured as a top UX/UI leader in Orange County and Los Angeles. The companies featured are chosen for leadership, technology, and marketing expertise and we’re elated to be among them.
Voted as one of the top agencies for creative and design, our feedback from Clutch reflects our success that’s all due to our clients! Although we love the creativity and challenge that’s involved in flushing out a project, there’s nothing more rewarding than seeing the benefits of our work coming to life and hearing positive feedback from our designs.
As we look back on all of our favorite projects, we can’t help but look at the results too. Not only do our clients feel the benefits of fully robust new designs, but the numbers don’t lie. Increased conversion rates, visitations, and page impressions are all a product of the design work our team creates and we couldn’t be prouder.
CreateApe was rated as a 5-star service by a client of ours who provided feedback on a Clutch.co. In this case, the project was for a real estate management company and involved a full-size digital rebrand. The activities ranged from web development, an overarching website redesign with various landing pages, and email design.
Their VP stated, “CreateApe is now a trusted, long-term partner thanks to their constant drive towards innovation and the conscious effort they make to provide top-level communication. They use an iterative approach to hone a brand’s core message, and never lose sight of a projects ultimate goal.”
We pride ourselves in being intuitive and adaptable, and our clients think so too. One of their team members also commented, “We can give them a skeleton model and they come back with an incredible representation of what we’re seeking.”
Some of the challenges we overcame with this project? We wanted to create a more cohesive brand for their online presence. To ensure that, whenever a user went to their site, everything was consistent and clear in terms of visual and content. We also wanted to add ingenuity and innovation- but just enough it wouldn’t distract and deviate from their brand vision. Ultimately, leading to higher conversion.
Another project we did for an AI Marketing Company was raved about on Clutch.co. At the time, the company was going through a complete rebrand that included renaming and repositioning themselves. That’s where we came in.
After we helped brainstorm ideas, we redesigned their website from the ground up. We were able to develop a whole new look and feel of the site and assisted in transferring the backend to WordPress.
Not only did their internal team appreciate the new design, but investors and the in-house sales team found the website easier to navigate. They reviewed, “CreateApe went above and beyond to meet all needs, while their expertise and exceptional communication skills helped them deliver a top-notch product on time.”
“The website was part of our rebrand campaign, so the design was very important to us. CreateApe understood exactly what our CEO and our team wanted. They were able to interpret our ideas even when we weren’t articulating them clearly.”
We love when our clients lean on us for expertise and knowledge. Even better, we love it when we see our customer’s reporting increased results. Want to get lucky in the jungle with us? Let our CreateApe expert team be your jungle guide. We will help you traverse the wilds as we take your project to new heights.
Google has officially announced that they will be moving to “mobile-first” indexing. This means that Google will now use the mobile version of a web page for “content indexing and ranking.” As of last year, mobile devices surpassed desktop internet usage worldwide as desktop became a secondary touch point for most users. So, it’s no surprise Google is moving away from a desktop-centric ranking system.
Historically, Google has used desktop versions of page content for indexing but are now using mobile to identify relevant content on the page. Mobile First won’t serve in conjunction with desktop indexing, but as a separate entity in which Google will utilize going forward.
Google is claiming that this new mobile indexing system won’t change ranking, yet in the developer notes it explicitly claims “mobile-first indexing means Google will predominantly use the mobile version of the content for indexing and ranking.”
Well, there is a spectrum of options.
Now that Google is penalizing your ranking efforts by prioritizing Mobile First designs, we all kind of have to follow suit. Most designers use a blend of already made bootstrap frameworks and custom design additions to automatically condense information into a mobile device. This is a lazy (but totally acceptable!) way to answer the Google First problem.
Depending on time and resources, there are different approaches you can take to design for mobile. Best case scenario is for every desktop design you have, a mobile design will also be created. This takes into account the nuances of each platform and still allows for maximum creativity and interactivity on each page. Now, I’m not advocating for you to suddenly spend an inordinate amount of time producing highly nuanced mobile designs in the next week. However, here are some tips and tricks you can implement to create a better mobile presence:
Sticky navigation is when a user scrolls through content and your navigation stays sticking to the top of the page. This is key on mobile. If you have an informational site, landing page, or even a product page, having navigation stay sticky will allow your users to easily find content instead of having to search for it. If they decide to take an online action, they can do it easily. Instead of having to scroll back up to “learn more” or Buy Now, it’s right there in front of them.
Things that make sense on desktop don’t necessarily work on mobile. A lot of business owners will have a website with simple navigation, a beautiful hero image, a main value proposition with titles, and maybe even a call to action button. These usually look great on desktop, but the moment you start to degrade that it into a mobile space, it will typically stack everything to look like an endless scroll. (You lose the CTAs and the emphasis you designed for.)
Truncation is adapting to mobile so that it’s easier to use and consume for the user. If truncation is done right, everything will be placed higher on the web page in a succinct and accessible manner.
We don’t absolutely know what will convert the user, but what if it’s the testimonial that was buried in that giant scroll? Truncate your content intelligently when designing a mobile solution to increase user conversion and experience.
Sometimes clients will have a beautiful photo on a desktop page, but when it comes time to design for mobile the image is simply too big and decreases usability for the user. You don’t want everything on your desktop design featured on your mobile design. Make sure your images size gracefully or have your designer resize the image altogether so that it fits within your mobile solution.
The rule of thumb for mobile isn’t less is more, but to design with intention. A great UX/UI team will know how to guide you through these steps by first getting to understand your demographic, business goals, and budget. We do the research so you don’t have to.
Let us help get you situated for the Mobile First changes coming your way. It’s a jungle out there, click here so you don’t have to go at it alone! Let our CreateApe experts act as “jungle guides” and help you traverse the wilds as we take your project to new heights.
Clinching the Clutch Champion and Clutch Global awards catapults us into the top 10% of service providers on the trusted B2B platform. This is a clear sign that our creativity and innovation are a force to be reckoned with in the digital design domain.
The Clutch Global Award recognizes CreateApe's excellence in digital product design among Clutch’s worldwide user base. Like a wild ape swinging effortlessly from tree to tree, our team's agile solutions and client satisfaction have reached new heights around the globe.
This award celebrates our ability to navigate the complexities of the digital landscape, delivering top-tier design solutions with a universal impact.
The Clutch Champion Award is our golden banana, symbolizing our reign as a leader in the digital kingdom.
Our 50+ 5-star reviews illustrate CreateApe’s unparalleled success and drive to consistently exceed client expectations. We’re truly humbled to be acknowledged for our commitment to powering impactful user experiences, one product at a time.
At CreateApe, our values are the vines that anchor us in the jungle of digital innovation. When users are happy and clients feel empowered, it’s just more motivation for us to push the envelope and leverage technology to its fullest.
This mantra is woven into everything we do, propelling us to create transformative experiences that equip our clients with everything they need to thrive in the digital jungle. Our success intertwines as strategic partners, and these awards affirm the efficacy of our approach.
A colossal 'thank you' resonates through the canopy to our incredible clients. Your trust and collaboration are the compass guiding us through the brush. To our talented team, you are the true colony rulers, venturing deeper and deeper with each project to find meaningful solutions.
CreateApe is excited to explore new territories, push boundaries, and take our creativity to new heights in 2024. The digital jungle is teeming with new possibilities, and we look forward to the next challenge.
The Clutch Global and Clutch Champion Awards are not just milestones, they’re badges of our reliability and determination. We’re proud to be your jungle guide and we're ready for the next journey through the great outdoors.
Want to work with the Clutch-approved masterminds of the digital wilderness? Start a project with us today!
It’s a jungle out there — let the Create Ape experts help you traverse the wilds as we take your project to new heights.