Arts & Entertainment

It's Just Lunch

It’s Just Lunch has played matchmaker for busy professionals across the globe for more than 30 years. We gave them an elegant brand makeover to celebrate their anniversary.

Project Type:
UX/UI Design
Marketing
Client:
It's Just Lunch
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Arts & Entertainment

It's Just Lunch

It’s Just Lunch has played matchmaker for busy professionals across the globe for more than 30 years. We gave them an elegant brand makeover to celebrate their anniversary.

Client:
It's Just Lunch

Introduction

Not your average dating website filled with algorithms and swiping, It’s Just Lunch brings together the right people by using the intuition and expertise of their certified matchmakers. We helped them ring in their 30th anniversary with a website redesign.

The Challenge

It’s Just Lunch was looking to completely revamp their existing website and branding to celebrate their 30 years of matchmaking. They were open to all sorts of suggestions for improving the branding and user experience. The main challenge was that they utilized a franchise model and needed to run all changes by their franchisees to make sure everyone was on board with the new direction

The Challenge

It’s Just Lunch was looking to completely revamp their existing website and branding to celebrate their 30 years of matchmaking. They were open to all sorts of suggestions for improving the branding and user experience. The main challenge was that they utilized a franchise model and needed to run all changes by their franchisees to make sure everyone was on board with the new direction

The 
Solution

We needed to create a brand new Information Architecture (site maps & database pages organization) and experiment with user flows to get a good understanding of what the redesigned site would look like. Our new, simplified flow worked in 3 clicks. We slimmed down the site structure so the user lands on the website, reads key information, and contacts the matchmakers. The structure was trimmed down to ensure quick conversion.
Research
Our research mainly consisted of a robust analysis of the It’s Just Lunch competitors and SEO strategies. We discovered what was working, what wasn’t, and possible improvements.
01
The recognizability of the brand was too solid to be completely scratched. So a logo refresh, new typography system, and an updated color palette was the safest approach.
Design
03
Planning
02
We went through many different iterations of the It’s Just Lunch design, focusing mainly on a full-screen scroll so that the user was only presented with one section at a time.
We went through many different iterations of the It’s Just Lunch design, focusing mainly on a full-screen scroll so that the user was only presented with one section at a time.
Iteration
04

Solution
List

The
Deliverables

A logo refresh to modernize the brand while keeping its recognizability. A smarter, SEO-oriented organization of the back-end database to better manage the franchisees’ websites. A full-screen experience on the website with a new look, feel, and messaging.
COVID-19 Screening Flows
Design
COVID-19 Screening Flows
Design
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The 
Deliverables

A logo refresh to modernize the brand while keeping its recognizability. A smarter, SEO-oriented organization of the back-end database to better manage the franchisees’ websites. A full-screen experience on the website with a new look, feel, and messaging.
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Redesign their website for their 30th anniversary.
Streamline flows to direct users to the contact page.
Modernize the color palette and logo.
Simplify the copy while still teaching the processes.
Between SEO considerations and franchisee restrictions, we refreshed the look and feel — bringing in new aesthetics to make everything spark. Our partnership with IJL was highly strategic, as we continued to work with them to optimize their user experience and create new landing pages as opportunities arose. With an elegant rebrand, IJL had an effective position in the crowded dating app market that resonated with users seeking meaningful relationships.
Surfing.com was one of our biggest projects to date, and it continues to be ongoing with new features added every day, as well as more content in the form of videos. We continue to improve on speed/load times, as well as the onboarding flow for user profile creation. Our next steps are to create a mobile application.
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Surfing.com was one of our biggest projects to date, and it continues to be ongoing with new features added every day, as well as more content in the form of videos. We continue to improve on speed/load times, as well as the onboarding flow for user profile creation. Our next steps are to create a mobile application. Surfing.com was one of our biggest projects to date, and it continues to be ongoing with new features added every day, as well as more content in the form of videos. We continue to improve on speed/load times, as well as the onboarding flow for user profile creation. Our next steps are to create a mobile application. Surfing.com was one of our biggest projects to date, and it continues to be ongoing with new features added every day, as well as more content in the form of videos. We continue to improve on speed/load times, as well as the onboarding flow for user profile creation.
$12m
Surfing.com was one of our biggest
+23%
Surfing.com was one of our biggest
+50k
Surfing.com was one of our biggest
$12m
Surfing.com was one of our biggest

Client Testimonials

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