Education

SchoolMessenger

SchoolMessenger is a two-way communication app for teachers and parents to stay in touch throughout the year.

Project Type:
UX/UI Design
Branding
Client:
SchoolMessenger
Get In Touch
Education

SchoolMessenger

SchoolMessenger is a two-way communication app for teachers and parents to stay in touch throughout the year.

Client:
SchoolMessenger

Introduction

The SchoolMessenger interface was running on a 20-year-old design and software program. Intrado, SchoolMessenger’s parent company, enlisted Create Ape to modernize its UX/UI.

The Challenge

SchoolMessenger had an existing app for teachers to communicate with their student’s parents throughout the school year. However, it had numerous UX issues that were putting them at risk of losing their biggest client. They wanted to do a complete overhaul of SchoolMessenger’s UX/UI design and create new flows to streamline communications between school systems and their target personas. A redesign of this size would require a large pool of data to identify the barriers in each flow, including messaging portals, contacts lists, preference settings, onboarding, bookmarks, etc.

The Challenge

SchoolMessenger had an existing app for teachers to communicate with their student’s parents throughout the school year. However, it had numerous UX issues that were putting them at risk of losing their biggest client. They wanted to do a complete overhaul of SchoolMessenger’s UX/UI design and create new flows to streamline communications between school systems and their target personas. A redesign of this size would require a large pool of data to identify the barriers in each flow, including messaging portals, contacts lists, preference settings, onboarding, bookmarks, etc.

The 
Solution

We began with a robust evaluation of the app in its current iteration and pinpointed issues with the user experience. We went through each app flow and took note of barriers that complicate two-way and group messaging. On top of evaluating the chat flows, we wanted to simplify the overall app navigation. We looked at the design and messaging to recommend specific actions and improve the content layout.
Research
We launched an app evaluation to discover pain points. After compiling our data, we prioritized our design piece by piece to address the most pressing UX issues.
01
Once we agreed upon the content structure and branding elements, we applied the new look and feel to each screen and produced stylescapes to ensure consistency.
Prototyping
03
Designing
02
We enlisted SchoolMessenger’s active users to test each flow, ensuring that target audience members could complete key tasks without added friction.
We enlisted SchoolMessenger’s active users to test each flow, ensuring that target audience members could complete key tasks without added friction.
Testing
04

Solution
List

The
Deliverables

An improved onboarding process for parents and teachers, updated and simplified messaging flows, new features for group chats and broadcasts, a refreshed brand identity, and robust functionalities for filtering, bookmarking, and message settings.
COVID-19 Screening Flows
Design
COVID-19 Screening Flows
Design
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The 
Deliverables

An improved onboarding process for parents and teachers, updated and simplified messaging flows, new features for group chats and broadcasts, a refreshed brand identity, and robust functionalities for filtering, bookmarking, and message settings.
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Conduct evaluations to identify design and usability issues.
Define the navigation and layout with sitemaps and wireframes.
Apply the branding and connect each screen into proper flows.
Monitor user interactions to ensure each task is easy to complete.
With the new, polished SchoolMessenger interface, 90% of SchoolMessenger’s target users could easily identify and operate messaging flows and their features. This was a major step up from the outdated interface — which, in turn, gave Intrado’s clients the confidence to renew their SchoolMessenger contracts. Because of our success on this project, we remain long-term design partners with Intrado working on projects like ECaTS and COBRA.

Client Testimonials

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