Arts & Entertainment

ARK Crystals

Informative, sophisticated, fashionable. Our work for ARK Crystals drove 18% more revenue with approachable luxury designs.

Project Type:
UX/UI Design
Branding
Marketing
Client:
ARK Crystals
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Informative, sophisticated, fashionable. Our work for ARK Crystals drove 18% more revenue with approachable luxury designs.

Client:
ARK Crystals

Introduction

ARK crystals’ science-driven jewelry is all about achieving balance. But how could they properly communicate their value when they didn’t understand the type of customer buying their products?

The Challenge

ARK Crystals’ lack of consumer focus coupled with an unorganized Shopify site created a recipe for disaster in ARK Crystals’ business model. In order to enhance their long-term viability and revenue, we needed to re-tool their online presence from the ground-up with a focus on high-level customizations and optimizations.

The Challenge

ARK Crystals’ lack of consumer focus coupled with an unorganized Shopify site created a recipe for disaster in ARK Crystals’ business model. In order to enhance their long-term viability and revenue, we needed to re-tool their online presence from the ground-up with a focus on high-level customizations and optimizations.

The 
Solution

A niche product like ARK Crystals needs a deep understanding of what drives users to drop big bucks on them. We needed to discover the value each type of customer gets from luxury crystal jewelry. We interviewed ARK Crystals’ key personas to nail down demographics and behavioral patterns. Our strategy was to discover what made them spend money — as well as the design barriers that drove them away.
Evaluation
We evaluated the existing site to determine pain points and identify new strategies. We also wanted to discover which pages we could feasibly keep or slightly tweak for the redesign.
01
Crazy Egg allowed us to A/B test our designs and figure out what pages and design elements needed to be optimized in order to maximize our KPIs.
Testing
03
Design
02
Based on the results from our A/B tests, we made edits to the design, like button location and copy length. These suggestions helped us polish the design and release the best product possible.
Based on the results from our A/B tests, we made edits to the design, like button location and copy length. These suggestions helped us polish the design and release the best product possible.
Iteration
04

Solution
List

The
Deliverables

A sleek, sophisticated E-commerce website with intentional branding tapping into specific consumers: the jetsetter, the yoga instructor, the scientist, the health and wellness expert, and the crystal enthusiast.
COVID-19 Screening Flows
Design
COVID-19 Screening Flows
Design
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The 
Deliverables

A sleek, sophisticated E-commerce website with intentional branding tapping into specific consumers: the jetsetter, the yoga instructor, the scientist, the health and wellness expert, and the crystal enthusiast.
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Evaluate the existing site to see how we can improve it.
Design the new e-commerce site.
Test the new design by using Crazy Egg.
Iterate designs based on the results of our testing.
Ark Crystals had two main focuses of their site: to educate the user on how their products worked and to sell those products. Because already had high-quality photographs, we took a minimalist approach with our design to let the visuals speak for themselves. The A/B testing helped us create an effective e-commerce platform that found the visual balance between technology and luxury — boosting their revenue by 18% within the first six months!
Ark Crystals had two main focuses of their site: to educate the user on how their products worked and to sell those products. Because already had high-quality photographs, we took a minimalist approach with our design to let the visuals speak for themselves. The A/B testing helped us create an effective e-commerce platform that found the visual balance between technology and luxury — boosting their revenue by 18% within the first six months!
Evaluate the existing site to see how we can improve it.
Design the new e-commerce site.
Test the new design by using Crazy Egg.
Iterate designs based on the results of our testing.
Surfing.com was one of our biggest projects to date, and it continues to be ongoing with new features added every day, as well as more content in the form of videos. We continue to improve on speed/load times, as well as the onboarding flow for user profile creation. Our next steps are to create a mobile application. Surfing.com was one of our biggest projects to date, and it continues to be ongoing with new features added every day, as well as more content in the form of videos. We continue to improve on speed/load times, as well as the onboarding flow for user profile creation. Our next steps are to create a mobile application. Surfing.com was one of our biggest projects to date, and it continues to be ongoing with new features added every day, as well as more content in the form of videos. We continue to improve on speed/load times, as well as the onboarding flow for user profile creation.
$12m
Surfing.com was one of our biggest
+23%
Surfing.com was one of our biggest
+50k
Surfing.com was one of our biggest
$12m
Surfing.com was one of our biggest

Client Testimonials

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