Healthcare

Andros

Andros enables smarter provider recruiting and reduces compliance risk through their data-driven SaaS Product

Project Type:
UX/UI Design
Branding
Client:
Andros
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Andros enables smarter provider recruiting and reduces compliance risk through their data-driven SaaS Product

Client:
Andros

Introduction

Andros’ existing SaaS product was helping providers around the country streamline their recruiting and compliance management processes. Though the product itself was successful, the marketing site left a lot to be desired.

The Challenge

The Andros database assists healthcare organizations with recruiting, compliance, credentialing, and monitoring. These four prongs of their business model made them an excellent all-in-one solution for busy providers and administrators. However, their existing website failed to highlight the main value propositions — leading to low conversion rates and poor sales.

The Challenge

The Andros database assists healthcare organizations with recruiting, compliance, credentialing, and monitoring. These four prongs of their business model made them an excellent all-in-one solution for busy providers and administrators. However, their existing website failed to highlight the main value propositions — leading to low conversion rates and poor sales.

The 
Solution

Since we had to cover a lot of ground in a small marketing site, the goal was to pique the audience’s interest enough to get them to request a demo. We spoke to several providers within their network to see why they signed on and understand what surprised them the most. We narrowed our information down into four key value props, which we then constructed the rest of the content hierarchy around. With the selling points streamlined in the home page, we broke the rest of the information down into smaller pages, defining a smoother navigation for each persona type.
Research
We spoke with providers and organizations within Andros’ network to understand the selling points that hit home for the target audience.
01
After we applied the branding in the hifi stage, we handed our designs off to development, where they incorporated animations for a more lively interface.
Development
03
Design
02
Post-launch, we monitored the site activity to ensure we were hitting target KPIs. This helped us adjust our approach before we designed subsequent landing pages for the client.
Post-launch, we monitored the site activity to ensure we were hitting target KPIs. This helped us adjust our approach before we designed subsequent landing pages for the client.
Next Steps
04

Solution
List

The
Deliverables

An optimized marketing site that highlights the benefits of Andros’ revolutionary healthcare SaaS product. Distinct user journeys that demonstrate how the database streamlines traditional workflows. Simple animations and interactions to add movement to each page.
COVID-19 Screening Flows
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COVID-19 Screening Flows
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COVID-19 Screening Flows
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COVID-19 Screening Flows
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COVID-19 Screening Flows
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The 
Deliverables

An optimized marketing site that highlights the benefits of Andros’ revolutionary healthcare SaaS product. Distinct user journeys that demonstrate how the database streamlines traditional workflows. Simple animations and interactions to add movement to each page.
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Speak with providers and administrators to understand benefits.
Map out user flows and content placement with wireframes.
Develop the designs into a live product and incorporate animations.
Monitor the website for performance and identify optimization tasks.
Andros is a convenient solution that streamlines a lot of moving parts within the healthcare system. In order to keep the benefits of the product front-and-center, we had to strategically rearrange content to suit busy providers and administrators. With a few content tweaks and specified user journeys, the marketing site now functions as smoothly as the product it advertises.
Surfing.com was one of our biggest projects to date, and it continues to be ongoing with new features added every day, as well as more content in the form of videos. We continue to improve on speed/load times, as well as the onboarding flow for user profile creation. Our next steps are to create a mobile application.
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Surfing.com was one of our biggest projects to date, and it continues to be ongoing with new features added every day, as well as more content in the form of videos. We continue to improve on speed/load times, as well as the onboarding flow for user profile creation. Our next steps are to create a mobile application. Surfing.com was one of our biggest projects to date, and it continues to be ongoing with new features added every day, as well as more content in the form of videos. We continue to improve on speed/load times, as well as the onboarding flow for user profile creation. Our next steps are to create a mobile application. Surfing.com was one of our biggest projects to date, and it continues to be ongoing with new features added every day, as well as more content in the form of videos. We continue to improve on speed/load times, as well as the onboarding flow for user profile creation.
$12m
Surfing.com was one of our biggest
+23%
Surfing.com was one of our biggest
+50k
Surfing.com was one of our biggest
$12m
Surfing.com was one of our biggest

Client Testimonials

5/5
Review

"Every design that Create Ape developed was infinitely better than what we had previously.”

Read the full review on Clutch
Read on Clutch
Uana Coccoloni
,
VP of Marketing

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