Healthcare

Alsana

Alsana’s digital platform makes it simple to seek client-focused, evidence-based eating disorder treatment.

Project Type:
UX/UI Design
Client:
Alsana
Get In Touch

Alsana’s digital platform makes it simple to seek client-focused, evidence-based eating disorder treatment.

Project Type:
Client:
Alsana

Introduction

Alsana provides community-based treatment for patients with eating disorders. They realized they could reach a larger audience of those needing treatment with accessible digital tools and resources.

The Challenge

To create a welcoming atmosphere for patients with eating disorders, Alsana wanted to redesign their website and make it more intuitive. They also needed significant attention to ADA compliance — an essential and delicate task for healthcare providers. We identified opportunities to optimize their website for conversions through these design refreshes. However, we needed to ensure these tweaks didn’t affect usability.

The Challenge

To create a welcoming atmosphere for patients with eating disorders, Alsana wanted to redesign their website and make it more intuitive. They also needed significant attention to ADA compliance — an essential and delicate task for healthcare providers. We identified opportunities to optimize their website for conversions through these design refreshes. However, we needed to ensure these tweaks didn’t affect usability.

The 
Solution

The first step was understanding how users interact with healthcare products. We dove into the analytics to determine what parts of the website were most utilized, and which areas were causing frustrations for users in their vulnerable state. After understanding Alsana users, we began creating and developing our new design. After launching the new look, we started optimizing for conversion with small tweaks while double-checking that all our changes could accommodate users with disabilities.
Research
Delving into the analytics helped us learn more about Alsana users and their frustrations with the existing site. These findings shaped our redesign strategy.
01
We used the WPBakery plugin for WordPress to develop the site, integrating with Hubspot and other applications Alsana was using to maintain site speed.
Development
03
Design
02
After developing the site, we made small changes to optimize for conversion based on new analytics and helped them guarantee ADA compliance.
After developing the site, we made small changes to optimize for conversion based on new analytics and helped them guarantee ADA compliance.
Next Steps
04

Solution
List

The
Deliverables

An intuitive website with a welcoming environment for potential patients. A screening feature for users to determine their eating disorder symptoms. A maintenance plan to preserve site speeds and optimize key pages.
COVID-19 Screening Flows
Design
COVID-19 Screening Flows
Design
COVID-19 Screening Flows
Design
COVID-19 Screening Flows
Design
COVID-19 Screening Flows
Design
No items found.

The 
Deliverables

An intuitive website with a welcoming environment for potential patients. A screening feature for users to determine their eating disorder symptoms. A maintenance plan to preserve site speeds and optimize key pages.
No items found.
Redesign the Alsana website based on research and analytics.
Develop the Alsana website using WPBakery and existing integrations.
Optimize the new Alsana website for conversion via post-development tweaks.
Ensure compliance with ADA web standards without altering designs.
The Alsana project was an exercise in our knowledge of healthcare best practices. The driving force of our research was understanding the target user’s mindset when seeking eating disorder treatment and designing around their wants, needs, and frustrations. Once we had the perfect layout and content, then we could focus on optimizing the experience while guaranteeing ADA compliance.

Client Testimonials

No items found.

Our Work

Healthcare
Performance Health Partners

PHP wanted to simplify their Incident Management System to make it easier for healthcare workers to document patient and employee concerns. They asked us to overhaul the user flows and remove key friction points while making small tweaks to improve the branding.

Healthcare
Fountain Life

Fountain Life sought out Create Ape for a website redesign to match their cutting-edge technologies. But we didn’t stop with a rejuvenated interface — we also delivered optimized location pages, email templates, and social ads to raise awareness for their healthcare revolution.

Education
SchoolMessenger

The SchoolMessenger interface was running on a 20-year-old design and software program. Intrado, SchoolMessenger’s parent company, enlisted Create Ape to modernize its UX/UI.

Healthcare
Abbott

Because of the pandemic, Abbott wanted to transition their manual software update process to a digital platform where technicians could update accounts remotely. We were tasked with creating the interface and rigorously testing it to ensure efficiency.

E-Commerce
Cabi

Cabi had several digital products for women to buy clothes and help their stylists move inventory. However, each individual product had significant user experience issues that kept both personas from accomplishing their goals.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Let’s Work Together!

It’s a jungle out there — let the Create Ape experts help you traverse the wilds as we take your project to new heights.