DermaQuest Clinical
Where science meets sophistication
When a legacy skincare brand approaches you with decades of scientific research and asks you to translate that into pixels, you know you're in for something special. DermaQuest came to us with a clear vision: they needed a digital presence that would speak to both the white-coat professionals and the skincare-savvy consumers who take their routines seriously.
Our design strategy centered on creating visual harmony between clinical precision and approachable luxury. We crafted an interface that feels like stepping into a high-end dermatology clinic—clean, confident, and surprisingly warm. Every interaction was designed to build trust while making complex skincare science feel accessible and even exciting.
Ingredient stories through generative AI
The trickiest part? Creating unique product photography that tells each ingredient's story without expensive custom shoots. Basic white-background images weren't cutting it—we needed emotion and context at scale.
We leveraged generative AI to transform simple product shots into rich, ingredient-driven flat lays. Each serum got its own world: vibrant oranges and flowers for C Infusion, fresh green botanicals for MelaQuest. AI handled the heavy lifting—crafting shadows, building backgrounds, and creating magazine-quality compositions that would typically require full production teams. The result is a scalable visual system that delivers custom imagery for every product variant, connecting emotionally while maintaining clinical clarity.
From static to spectacular
The challenge wasn't just photographing products—it was capturing their transformative power. How do you visualize vitamin C at work? Traditional photography gave us clean but lifeless bottles on colored backgrounds.
Enter generative AI as our visual effects department. We transformed simple product shots into ingredient stories—liquid sculptures bursting with orange vitality, citrus slices floating in perfect formation, botanical elements suggesting natural potency. That dramatic orange splash? It's antioxidant protection in motion. The suspended ingredients show exactly what's inside each bottle, making our formulations both transparent and exciting. This approach turned product education into visual poetry—complex science made irresistibly simple.
