Meet UXRx: Why Create Ape Pivoted to MedTech
Meet UXRx: Why Create Ape Pivoted to MedTech
Welcome to the debut episode of UXRx, the official podcast from Create Ape.
This first conversation between Zachary Newton (COO of Create Ape) and Alessandro Fard (CEO of Create Ape) isn’t just a casual introduction. It’s a behind-the-scenes look at the agency’s bold strategic shift into MedTech, and the story of two founders who are rewriting what UX means in regulated spaces.
Zach and Al open the episode with something honest: most people listening probably don’t know who they are, or what Create Ape does. So they take us back to the beginning; through years of tech experience, startup chaos, and the launch of Create Ape in 2016, and walk us through why the agency chose to go all-in on healthcare design.
What you’ll hear in the episode:
- The origin story of Create Ape: Al shares his journey from working with tech giants like Zynga, Facebook, and TrueCar to launching Create Ape as a UX consultancy, and how it evolved into a full-service design and development agency.
- Why MedTech, why now: Zach and Al talk candidly about the tipping point. Why leave the comfort of generalist UX work to focus on one of the most regulated, high-stakes industries in tech?
- The mindset shift that made it possible: They reflect on what it really means to design for patients, clinicians, and compliance teams, and why the stakes are too high for lazy design thinking.
- What’s next for the agency and for UXRx: This episode sets the stage for future conversations. Think of it as the foundation for everything UXRx will unpack, from AI ethics to accessibility to scalable healthcare UX.
🎧 Listen now:
Behind the mind, understanding Create Ape’s Med Tech transformation.