Alessandro Fard

With over two decades in UX, UI, and digital product design, Son is the founder and driving force behind Create Ape™. He’s led award-winning teams, scaled early-stage startups, and partnered with global powerhouses like Abbott, Siemens, and over a dozen fortune 500 brands to bring high-performing, user-centered experiences to life.

Son blends deep product strategy with design intuition, making him a rare hybrid of business thinker and creative visionary. Passionate about MedTech, he’s on a mission to raise the bar for digital health experiences.

A published UX author, whether he’s mapping out complex user flows or speaking at a event, Al stays laser-focused on one thing: building digital products that don’t just look great—but drive real results.